Hey Siri, define branding
By definition, it is a marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. But what it actually is, is storytelling. Your products or services don’t remain just that, but more. Branding is the experience that reflects from that Instagram post – it’s the caption, color, templates, and quality. Enliven your brand with these characters in the story!
David Brier said, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
One of the most important assets of any business is branding. Beyond products and services, branding gives a business the identity, it creates a recall value by making it memorable. Most people make a decision of committing to a particular product or service because they are well-known and they recognize the brand. The higher is your brand awareness, the more your business is known.
Branding increases the business value to the marketers as well as the people, thus building trust. This trust leads to getting new customers. Word of mouth is the biggest factor that motivates people to talk about services or make a purchase nearly immediately.
A Few Branding Tips
Create an identity. Introduce your brand to the customer and create a relationship with them. The biggest mistake brands create in the process of being innovative is that they don’t remain consistent. Brand guidelines will help in being consistent. Also, the strategy is very important when it comes to communicating with potential or older customers. Put in place a strategy with an end goal. This will help in the success and achievement of the objective. Lastly, all the brands love to keep a close eye on their competitors, but this sometimes leads to simulation. Let’s not follow the same rule, make your own trend!
“A brand is not a product, or a promise or a feeling. It’s the sum of all the experiences you have with a company.”Amir Kassaei said. So let’s create an outstanding brand to make it effortless for you to reach the end result.