Neal Schaffer said, “Social Media replaces nothing, but compliments everything.” This is a way that makes your products or services look appealing to your audience. One thing has to be remembered, trends and platforms will change, but the desire for things will always remain.
It is more than just a way of getting in touch with your audience on Facebook, Instagram, Twitter, or YouTube. It is the first contact of a potential customer with your brand. Make it loud.
There are around 3.2 billion people on networking sites. And when you’re marketing on social media, even if you’re reaching 0.01% of that crowd, you’re good to go. Constantly keeping in touch with your followers through social media will help you understand what triggers their interest, what are their pain points and what are they responding to, in short, you will be building a relationship with your customers.
A brand needs to keep in mind a few points to market the products or services to their audience.
Who is your customer? A million-dollar question. You just need to ask simple questions to the right people (say, a survey), to understand their behavioral actions building a buyers’ persona.
Which Social Media Platforms to market on? It completely depends on which platforms your audiences are and where they tend to spend the maximum time. For example, if your product includes something which will attract millennials, then your major platform should be Instagram. If it is a new HR software, you should be seen on LinkedIn.
It’s all in the product. Or the service.
The filling of the pie – a.k.a. content
Content should be visually impactful and digitally focussed. It also should be interactive and engaging and make the newer audience click that Follow/Like button on your page. Use your current followers to create content for you so that you can have user-generated content for your brand. The frequency of your post should have the right balance, it should neither be forgotten by your followers nor should your posts be annoyingly frequent.
Though this seems a bit overwhelming for your company’s social media marketing, we follow a mantra by Susan Cooper – “Engage, Enlighten, Encourage and especially…just be yourself.”
We help you to just be you and never deviate from your vision.